BUIES CREEK -- “Campbell Pride” reached a whole new level with Campbell University’s employee giving campaign this year. Now in it its seventh year, the campaign had 806 donors and reached a record 94 percent participation rate, up from 78 percent in 2013.
“This campaign serves as an opportunity for our employees to invest in Campbell’s future,” said Sarah Swain ’05, director of annual giving. “Our success exemplifies the level of loyalty and commitment we have towards seeing Campbell thrive.”
Campaign contributions supported the Fund for Campbell, Campbell’s annual fund, academic programs and scholarships, athletics and capital campaigns.
“My gift. My impact.” was this year’s campaign slogan. “We chose that tag line because it emphasizes the importance of every gift, by every individual,” Swain said. “Campbell already has a strong culture of generosity. We wanted to create a sense of ownership and empower our employees to make an impact on our students’ lives and the Campbell community.”
The campaign kicked off with an employee ice cream social on Feb. 28 with 34 percent of employees already contributing. Over the next four months, 27 departments would reach 100 percent giving. The campaign ended May 31.
“We can’t thank our colleagues enough,” said Britt Davis, vice president for institutional advancement and assistant to the president. “Their generosity and support for our mission is truly a blessing.
“Their support not only benefits our students now, but will open doors for outside funding crucial to Campbell’s growth and advancement,” Davis said, adding that employee and alumni participation rates are heavily emphasized when the university applies for foundation and corporate grants.